Of course, recognizing the role of music in marketing and film is only half the battle. Finding a way to actually achieve the perfect sound, delivered at the ideal time is a whole different ballgame. This is where many artists and creative directors alike often struggle.
We’ve all heard the Cinderella stories where an advertiser just happened upon a struggling artist trying to make ends meet in a local coffee shop and the rest is history. In reality, this type of serendipity isn’t very likely to happen. Furthermore, in order for music to actually be effective as a marketing tool, it must align with the brand’s positioning and fit with both the public’s perception as well as the role that brand will play in the lives of consumers.
In other words, it’s not something that can or should be just left to chance. Collaborating via a digital platform, however, allows for a much more strategic, data-driven and streamlined process. Those seeking talent have the ability to search, compare and carefully select the right artist and sound for their needs. Meanwhile, creative artists are able to access gigs, long-term collaborations and other opportunities that were previously out of reach.
With brands across every industry struggling to compete in today’s changing landscape, the one thing that has and will continue to remain constant is the power, influence and universal appeal of music. Whether you are an emerging artist seeking new or additional ways to monetize your talent or a marketing professional in search of the perfect sound to bring your latest campaign together, we invite you to give Kovered a try. Sign up today to get started at kovered.co.